Tuesday, July 05, 2005

WHO WOULD NAME A CAR...GREMLIN???


NAMING PRODUCTS is one of the throw-shit-against-the-wall-and-see-what-sticks things I do. Never had the choicest assignment: a car. (Gremlin was spot on, wasn’t it?) One area that has gotten WAY out of hand is Deodorant Scents.

Used to be, you had your Regular, Fresh, Musk and Sport. Now you’ve got Arctic Peak, Cool Wave, Pacific Light (?), Wild Rain, Icy Surge, etc. The brand Axe offers, for our olfactory confusion, Voodoo (smells like, what, chicken bones?) and Orion (son of Poseidon and some mortal chick).

But, by the end of a day, the smells emanating from your pits need new names, I think:
Wild Rain Road Kill®
Cool Wave Raw Sewage®
Orion's Corpse®
Arctic Peak Dead Explorer®
etc.

3 Comments:

Blogger jade said...

have you seen this?

really ripped abs. so, it's supposed to smell like sweaty gay males in mesh tank tops? i'm seriously swooning.

great blog btw. i always wanted to be a copywriter. not sure if i'm bitchy enough though.

6:01 PM  
Anonymous Anonymous said...

I think "Gremlin" works well as the name for those little beasty cars.
Tough, but not necessarily dangerous -- sort of mischievious but ultimately non-lethal. (prior to film release of course)

1:51 PM  
Blogger copyranter said...

gremlins destroy things...planes (William Shatner episode of Twilight Zone, anyone?), buses, AUTOMOBILES.

3:04 AM  

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