New Asics campaign says "running is in our DNA." Fair enough. But what's not in OUR DNA is running 26.2 miles.
(click ads for closer look)
Asics makes fine running shoes. I run in Asics Gel-DS trainers. Great combo of lightweight and supportive. And there is no better cardiovascular exercise than running. There is also no better way to fuck up your feet/ankles/knees/hips than long-distance running (by "long-distance" I mean over 10K). The human body is not built to take that much pounding. I offer as evidence 1) the once-great Alberto Salazar—distance running has nearly killed him a couple of times. 2) my Dad—years of competitive running, including multiple marathons, has left his lower body so hobbled that he's now only able to get exercise by kayaking.
At right above, is a midtown Asics billboard playing up the brand as the official shoe of this Sunday's NYC (sorry, ING NYC) Marathon. It's a cute (a little too cute) execution showing how the City comes together for the event. It's at least better than Reebok's atrocious running shoe advertising [examples here, here, and here], though much safer than Pearl Izumi's.
If you're running the race, good luck. I also truly hope you don't make a habit of it.
(left image via. Times Square billboard snapped by Jay Boucher, who also contributed the pic to this post.)
posted by copyranter @ 6:00 PM
3 Comments:
Interesting image/copy relationship
I also run in Asics, GT 20-- series (2060 through the current 2120...now that's brand preference), and have run 2 marathons. I tried to get into this one but was denied. Fuckers. And yes, distance hurts. I'm in no rush to see what awaits me when I turn 60.
In reference to these ads, the print sample I'm not fond of, but I was actually pleased when I started seeing the NYC running partner stuff in the subway. Pretty simple. Not bad.
Runner Dies During Olympic Marathon Trials
Ryan Shay Was 28
POSTED: 2:29 pm EDT November 3, 2007
UPDATED: 10:54 pm EDT November 3, 2007
NEW YORK -- Ryan Hall, Dathan Ritzenhein and Brian Sell earned Olympic berths in the men's marathon by finishing 1-2-3 at the U.S. trials.
The race was marred by the death of Ryan Shay. The 28-year-old runner collapsed about five and a half miles into the 26.2-mile race in New York City. His death was confirmed after the race by the president of the New York Road Runners.
Distributed by Internet Broadcasting Systems, Inc. The Associated Press contributed to this report. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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