Advertising Is Not A Science, Never Will Be.

Every Ad Tech "Guru" needs to read this memo by Bill Bernbach. It's from 1947. (LINK).

"Brainstorming" is useless

Come inside a digital agency's "ideation" room, and watch a good idea get destroyed.
LINK on Digiday.

Six of the Worst Taglines Out There Right Now.

LINK, on Digiday.