The Best Ad Critic In The World™ (™ pending), also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, funnier, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.
If Brands took a small part of their big, useless social media advertising budget and put up ONE great billboard in a high visibility area, that baby would be shared online like the clap. Big ROI. LINK: copyranter on Digiday.