Maybe Advertising Can Solve All The World's Problems?

Pepsi just defused social unrest. Dove of course has already treated and cured all female insecurities. But there are still too many brands on the sidelines of "purpose" marketing. So I helped several of them out by making (very rough) concepts for them. See them all here—on Digiday.

Use This One Weird Trick to Become a Better Copywriter.

Wanna be able to write headlines as good as these? Good luck! See more of the great Fallon McElligott ads of the 1980s—90s here—LINK to my latest post on Digiday.