Deciphering Meaningless Marketing Headlines
I tried—and failed—to find meaning in 9 recent marketing headlines. Take a look here—my latest post for Digiday
Why "Fearless Girl" is one of the best ad stunts in the last 10 years.
It's simple and it has "creative tension".
Read more on good vs. bad ad stunts here—copyranter on Digiday.
Does Facebook Advertising Even Work A Lick?
Shares and Likes ≠ sales spikes.
Read why here—on Digiday