Friday, October 30, 2015

"Shit Copywriters Think"

The copywriter is still the idea of king of this stupid industry. Fuck everybody else.
LINK, on Digiday.

Monday, October 26, 2015

On Shitty Copywriting.

Supposedly good agencies continue to produce really shitty ads.
More here, on Digiday—LINK.

Friday, October 16, 2015

The Rise of the "Un-Ad".

It's not hard sell. It's not soft sell. It's un-sell.
Read about it on DigidayLINK.

Thursday, October 08, 2015

Seven New Names for "Advertising"

Sir Martin Sorrell, the richest and mouthiest adman in the world, says we need to rename "advertising". So I did, seven times (including "Sorrelling"). See them here, on Digiday.