Tuesday, January 31, 2017

The Lost Art of the Meaningless Tagline

Copywriters, these days, can't even write a decent meaningless tagline. Above are just two recent bad examples. Just Do It and Think Different were meaningless taglines, but they conquered the world for Nike and Apple. Read more in my latest post for Digiday—LINK.

Friday, January 20, 2017

2017: The Year of the "Creative".

Everybody's making ads now, so everybody's a "creative".
This is not a good development, unsurprisingly.
Read more about this trend here, my latest post for Digiday—LINK.

Thursday, January 05, 2017

The Absolute Worst 10 Ads of 2016.

Including not one but two unoriginal, stupid "pregnant" man campaigns. Plus a dehumanizing, Dystopian subway station takeover by Facebook. The worst of the worst will not be a surprise to you. LINK—on Digiday.