Tuesday, March 28, 2017

Deciphering Meaningless Marketing Headlines

I tried—and failed—to find meaning in 9 recent marketing headlines. Take a look here—my latest post for Digiday.

Friday, March 17, 2017

Why "Fearless Girl" is one of the best ad stunts in the last 10 years.

It's simple and it has "creative tension".
Read more on good vs. bad ad stunts here—copyranter on Digiday.

Friday, March 10, 2017

What If Trump Let Brands Use His Brand?

More bad Trump ads here—LINK on Digiday.

Friday, March 03, 2017

Does Facebook Advertising Even Work A Lick?

Shares and Likes ≠ sales spikes.
Read why here—on Digiday.