Monday, August 28, 2017

Enter The Nihilist Tagline Writer

Wherever hopelessness and meaninglessness exist, nihilism breeds. And these days, nearly nothing is as hopeless as the State of the Advertising Tagline. More nihilistic taglines here—new post on Digiday.

Wednesday, August 23, 2017

Storytelling vs. "Storytelling"

Despite what digital marketers tell you, storytelling and selling can commingle and even thrive together. See three classic storytelling ads that sold the shit out of the product—my latest post for Digiday—LINK.

Monday, August 14, 2017

Why do Ad Agencies Suck at Advertising Themselves?

Would you hire a broke stock broker? How about a hacked hacker? Then why would you hire an ad agency that sucked at advertising itself? Latest post on Digiday—LINK, which includes four of the worst ad agency self-promo ads ever produced.