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Many of you have emailed me asking which of the retro style ads I liked from this week's "collectors" edition of Newsweek, so here's my answer: none of them. Honestly, I was very disappointed.
But, if I had to pick two, the GEICO and Benetton ones above would be it, with the GEICO being my least disliked (nice chair). I don't like the Benetton UnHate campaign, but I like the use of the astronaut and cosmonaut here. (Except, why use captions under them? We're not fucking idiots).
Ad agencies—GEICO: The Martin Agency; Benetton: 72andSunny.
See all the ads from the issue here.
Oh god they're bad.
ReplyDeleteNeither of them look particularly retro either.
We're not stupid but they are.
ReplyDeleteC'mon. No love for the retro Mayhem ad? That one was the best.
ReplyDelete