(click images, via)
Trying to again stir up controversy via their advertising, the Italian clothing retailer today launched a new campaign titled "Unhate"—featuring unlikely duos planting a wet one on each other. In Milan, two ad banners—one portraying Barack Obama and Chinese leader Hu Jintao swapping spit (add Benetton to the worldwide Bam Branding glut), and the other, French president Nicolas Sarkozy and German chancellor Angela Merkel— were unfurled. While in Rome, in Vatican City, another banner was hung depicting the Pope necking with Egyptian imam Mohamed Ahmed el-Tayeb. Outrage to come.
It's not a new idea from Benetton. In 1991, Oliviero Toscani caused a shitstorm by shooting a nun and priest kissing. Ad agency: 72 and Sunny, Amsterdam.