Monday, November 14, 2011

Hey copyranter—what is sex (with racism) selling today?

JBS Men's underwear, via Denmark. Why are all the lowly factory workers women of color? (There is possibly one white woman in there.) This move was obviously done for a reason. Their ad agency, I'm guessing, is still & Co of Denmark, who previously produced a video with a simulated blowjob in it for Jack & Jones jeans. JBS, btw, has been using the true and blue sex sells strategy for years.


Blogger Missy D said...


5:16 PM  
Anonymous Anonymous said...

I don't find this video racist at all. I saw more than just one white woman.

5:56 PM  
Anonymous Anonymous said...

I haven't a cotton-pickin' idea why they'd show so many of them there negroes.

10:21 PM  
Anonymous Axel said...

Maybe I'm getting old but one and a half minutes of nubile women cavorting in bikinis, and not much else, is far too long. This is not the only ad of this nature that's
been posted on CR, and they are all the same - too long, boring after 20 seconds. Lynx/Axe are the biggest culprits. In an age where, let's be frank, porn is so easy to come by, there is no titillation value in this whatsoever. And that's what it's supposed to do. Tittilate. And it doesn't. So it's a failure. If an ad is 1 min 30 secs long, it needs a STORY.

9:18 AM  
Anonymous -1-T-M- said...

...gently and delicately sorted by skilled and nubile hands???

Wait a cotton picking minute, "WHAT ABOUT THE WORKERS?"

... the plain Janes, La' Kishas, Fo' Landras, Sha' Nay Nays and Rohandas, slaving away in the cotton fricking fields?

10:31 AM  
Anonymous Female Whitebread said...

It is a play on sweatshops. Obviously. Bit odd that the lead girl is not Asian looking. Sweatshop: in Asia. No offence, but that is in my head. Makes me think about stereotypes. Which is good.
I do not have a problem with it if they do not use sweatshops in reality.
Do we want to associate people of colour (or whatever the pc wording is) with cotton field slave work forever? I don't. Which is why I find this more sexist than racist. But I would call it sexy.

4:20 PM  

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