(click ads, via)
Nothing like scaring the absolute poop out of people about SIDS. Prints ads via the city of Milwaukee targeting—judging by the copy—poor parents about the danger of sleeping with their babies. Well, I know next to nothing about caring for a baby (as I hate kids), but I DO know that babies die sleeping in cribs, too. In fact, they die doing almost anything at that age! Another thing I do know is that that headline is very awkward.
The ad agency here is Serve Marketing, a "cause" agency that has a track record of doing awards-bait "shocking" ads like these very creepy statutory rape ads.