(click ads to read copy)
The Family Violence Partnership in Milwaukee, via ad agency Serve, has launched a print campaign to, uh, lift awareness of the crime of statutory rape. Well, I guess we can give them credit for not using a too-subtle method to visualize the problem. Buuut, super-fetishizing young girls, maybe, is not the smartest approach? One other glaring mistake: the copywriter should have written another headline for the black girl ad that didn't question her brain development, yes? Here's the third ad in the campaign.
UPDATE: Somebody associated with the campaign defends it in the comments.
UPDATE: Carol Lloyd at Salon/Broadsheet did some journalism, and discovered that the ads were actually created for the United Way of Milwaukee, and have now been killed.