Monday, January 28, 2008

Also, pick me up a sixer and some smokes.

(click image to read)
The New York State Office for the Prevention of Domestic Violence has placed these phone kiosk ads in City neighborhoods they, I guess, consider bad boy hot spots (This one's in Brooklyn. I've also seen them in Washington Heights.). The question here is—as is usually the case with misguided government PSAs—who the hell is being targeted? The boys? No. The parents? Maybe? But not very effectively? Also, an "Awaiting Instructions" hoodie? Really? Also: NEVER SHAKE A BABY! or SCREAM AT DRIVERS! related: SHIT-FACED JAKE. (thanks to Greg Rutter for the snap)

7 Comments:

Blogger Chris said...

There's one in Chelsea too. They're so bizarre. Maybe, I dunno, hang these in the SCHOOLS? Because no kid on the street is gonna stop and say, "Wow, they're so right. They're not bitches. They're women."

2:45 PM  
Blogger Emily said...

I think the target is the fathers of the kids. I agree with you that they're not very effective, mainly because of the stupid tone. Screaming at your children in the same breath to respect women and eat their vegetables doesn't seem like the most effective way to drive home the point.

6:59 PM  
Anonymous Anonymous said...

these ads are all over the city - i think you might be missing the point. the ads are targeting parents (hence the awaiting instructions) to teach their kids. they're teaching them to do their homework and to eat their veggies - so why not teach them to respect women.

1:22 PM  
Blogger copyranter said...

I'm not missing the point. Like whenever the gov't gets involved in advertising, the ad looks like they were created by committee, with everybody putting in their two cents..."Yeah, let's put 'awaiting instructions' on his hoodie..." The ads are fucking terrible, ineffective pieces of communication.

1:30 PM  
Anonymous Anonymous said...

They should at least put these up in the middle of the business district. The glass ceiling does a lot more harm that some kid screaming "I'm not gonna eat my peas, beeeyatch!"

3:06 PM  
Blogger Whatevs said...

"Ugh! Eat my veggies! Gross mom, are you kidding. No I don't want to eat them. Fine. I'll eat one. Then can I be done? Fine ok, just one. See look, I'm eating it UGH! It's so gross. Oh, sick! Ok see I did it, can I go? What? What else do I have to do? What other horrible, awful chores do I have to do? RESPECT WOMEN! No way! That's such a chore. I hate doing that. You guys are so mean."

4:15 AM  
Anonymous Anonymous said...

I think someone noticed that every message out there regarding domestic violence, rape, harassment, etc. was some form of 'Girls, don't put up with it' 'Girls, respect your bodies,' 'Girls, don't get too drunk or you'll get what's coming to ya' then remembered boys were somewhere in the equation.

3:07 PM  

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