LOOK! New NYC Bike Safety Ad Targets Who, Exactly?
(click image to read copy)
That car is so unsafe for bicyclists, what with that deceptive partial bike lane painted on it. OK seriously, the reason, nine out of ten times, why a pedal pusher is drilled in Manhattan? It's because the motor vehicle driver didn't LOOK. But heaven FORBID we target the precious, careless NYC car driver directly. S0 many very influential, very rich, non-subway-taking Manhattanites steadfastly sit behind the wheels of their planet-choking Escalades, Denalis, etc., gunning it through yellowish/red lights all over fucking town all the time. I've personally witnessed two bicyclists get drilled by SUVs speeding through dangerous intersections; one man was seriously injured. But nooo. Instead we get a generic "Can't we all just get along/LOOK" message (nice logo!) with a cutesy visual that means/accomplishes absolutely nothing. A message that—since the ad's placed in a bus shelter with a tiny headline—can/will only be read by passing pedestrians. Brilliant! Bravo, red tape-wrapped NYC government approval process!
(snapped on E. Houston St.)
(campaign via Worldwide House of Hack, Publicis)
Here's the Transportation Alternatives press release.
—RIP, Liz Byrne.
update: as commenter f mckenna points out, the car is shown turning the wrong way onto Lafayette St., which as NYers know, means it could only be a Jersey driver.
previously in NYC "Public" "Service":
2. conEdison. FULL OF IT.
1. NEVER SHAKE A BABY!
3. MTA needs our 16 million eyes.
4. Today's Lesson: The "C" Words.
5. It IS hard for black kids to fit in on the UWS.
6. The comedy of the NYC Office of Emergency Management.