Friday, August 04, 2006

conEdison: FULL OF IT.


ON IT. Before over 100,000 Queens residents lost power for a full fucking week—just a goofy tagline. Now, a disastrously ironic one. And CEO Kevin Burke still doesn't even understand what "it" is. I was riding the uptown 6 yesterday morning and happened to walk into this car, which conEd had wallpapered end-to-end, top-to-bottom, probably before the blackouts. Not cheap, that media buy. Probably a 4-6 week run. One couldn't expect you red tape-wrapped morons to remove it before you got your money's worth—even if it makes you look ridiculously more moronic. Just read that copy in the blue box. Jesus. Your cones sure are cute, though.

related:
animalNY takes the temperature of the people.

20 Comments:

Blogger concha said...

i see this shit every day...and i've always wondered what's up with the weird photoshoped people cut outs? (i'm obviously not an art director so i don't know the technical term for this.) people cut out here and there..."weee! we're floating in white space!" on it, but yet on nothing at all...actually, maybe the art direction is appropriate.

8:55 AM  
Blogger Make the logo bigger said...

We're on "it", even though we looked for "it" on eBay. Couldn’t find "it" so we said fuck "it".

10:04 AM  
Blogger J.J. Gittes said...

If you pan over, you can see the adjacent ad where ConEd corporate officers are out to lunch.

Sorry, it's early.

10:04 AM  
Anonymous Anonymous said...

Rolling and extended black outs... unable to deal with a hurricane... the government spying on its citizenry... big media as a propoganda device... a growing disparity between the mega-rich and "middle class"... imprisonment without trial...

This place is resembling a banana republic more and more with each passing day.

10:23 AM  
Blogger Slinky Redfoot said...

are those people giants? why are they so much bigger than the truck??

10:46 AM  
Blogger New York Punk said...

the way they say 'it'...i dont think anyone knows what they mean...assuming they have a meaning.

12:57 PM  
Blogger David said...

Not that I love ConEd, but is there an energy company in the world that would be able to successfully run NYC's power grid through the summer y'all be having? I seriously doubt it.

In fact, it's on you, New Yorkers. Or at least the Yankee fans.

CONSERVE!

Speaking of baseball, Ranter, that Beltre signing was great for your Mariners, eh?

Alright, I'm done shit talking at everyone.

2:17 PM  
Blogger New York Punk said...

why on the yankee fans david?

"eh?" you stay classy san diego!

2:53 PM  
Blogger David said...

.. because I am a fan of the last AL East team to win a World Series.. and I like the Mets.

Giants fans can have some of the burden, though, should they choose to accept it. That's a team I never liked. Maybe if they would have ever given Ron Dayne the ball.

Classily yours,

3:10 PM  
Blogger New York Punk said...

hard to argue with such cold logic. bravo!

4:21 PM  
Anonymous Al Navarro said...

Maybe they were being ironic to appeal to all the hipsters.

5:55 PM  
Anonymous Anonymous said...

Why does ConEd advertise at all? As a monopoly, they have 100% market share and absolutely no competition other than conservation.

If I was a shareholder, I'd be pissed at the waste of money!

Time-Warner may have a cable monopoly, but they compete for ad dollars, viewers, package upgrades, VOIP, etc.

ConEd ads are akin to the IRS running ads with giant auditors and hovering over tax forms and computer screens.

6:14 PM  
Anonymous ConnedEd said...

"On it; inside it; through it, etc." Huh?

More likely they're in it--up to their knees in *it*.

6:34 PM  
Anonymous Mad At The World said...

I hate baseball. And electricity. I can only see out of one eye so I can't hit a fast picth and my fat wife uses baterries in her dildo. She claims to have no libido. If that's true how come I can't watch fucking tv without seeing squiggly EMI lines and hearing god awful humming noises 24 hours a day?

You can shove baseball and electricity right into my fat wife's pooper.

7:42 PM  
Blogger copyranter said...

mad at the world—you win. weirdest comment ever. and here, that's saying sumthan.

8:43 AM  
Blogger New York Punk said...

mad at the world - fantastic!

11:11 PM  
Anonymous Hey, that's what I do... said...

Why monopolies advertise:

1) They sell other things (services, in ConEd's case) that people might want to buy than the product/service/utility that you associate with them.
2) Name recognition boosts stock value, to some degree.
3) In the same way that name recognition boosts stock value it also makes it possible to attract talented workers at slightly lower prices when you're a well-known and easily recognized company.

Mostly 1, a bit of 3, and a little less 2 in ConEd's case.

8:04 AM  
Anonymous I_Love_The_Sun said...

My power went out...again last night. Fuck Con Ed; I'm going solar. NYSERDA (New York State Energy Research Development Authority) has some really good incentives for those of you who are sick of blackouts, brownouts, and of paying Con Ed for mediocre service...

http://www.powernaturally.org/Programs/Solar/incentives.asp

Jersey has a similar program but you have to google it yourself.

11:09 AM  
Anonymous Damian said...

Why the hell does ConEd need to advertise in the first place? It's not like they have any real competition.

By the way "I love the sun", you're going to be paying out the ass to get enough PV cells installed to power your home. If you can get it to meet your needs though, that's awesome.

2:05 PM  
Anonymous Damian said...

oops -- hadn't read the comment above from "Hey, that's what I do...".

2:07 PM  

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