Yankee Clubhouse Soon To Smell Like Whorehouse.

It smells like—Victory. Avon announced yesterday that New York Yankees' captain Derek Jeter will release his very own men's fragrance this Fall called Driven. Forty-five minutes later, principal owner George Steinbrenner announced that the cologne will become the official "smell" of the Bronx Bombers.
"Since it smells so good, I think (my teammates) will be inclined to ask me for some," said Jeter in the WWD article.
"ALL the players will be required to wear it—Alex (Rodriguez) will be bathing it," boomed Steinbrenner. "It will become part of the Yankee dress code. No long hair, no facial hair, and Driven every gameday. After our team leaves a locker room, I want the next team coming through to know who was there before them.
"I want the concessioners, broadcasters, Bob Sheppard, the field crew, the Bleacher Creatures—anybody connected to the Yankees to be drenched in this stuff."

previously:
1. "the rankest compound(s) of villainous smell that ever offended nostril."—Shakespeare
2. Is IT In YOU?