Coat company riding the back hair of GEICO ads.
(click ad to read copy)
At first glance, I thought this might be a viral ad for Cavemen, the new, and apparently awful, ABC sitcom. No—Weatherproof Garment, a division of David Peyser Sportswear, is a real company, though their website is currently dead. Maybe it's a sneaky tie-in? Available evidence says unh-unh.
So, there's no cleverness here. It's just bald, blatant, shameless appropriation. Bravo?
Geico attorneys get busy!
(scanned from yesterday's New York Times Style magazine.)
previously in unoriginal ideas:
1. Dressing up Lady Liberty.
2. The way $tarbuck$ $ee$ it.
4. The Bank of Opportunistic Stock Photo Use.
5. law firms look to animal kingdom for ad help.