Also, if you could jump down on the tracks and pick up all the garbage you see, that would be a great help, too.
Unwilling to spend real money (we're getting around to it!) on real subway safety measures, the laughably mismanaged MTA calls on its overpaying customers to do its work for them. Also, their lawyers probably see this ad campaign as a first line of defense against the lawsuits to come when nobody sees the something on a 6 train that blows Grand Central Station the hell up.
1. The MTA. Very Anal.
2. conEdison. FULL OF IT.