"Nothing You Could Say Can Tear Me Away From My, uh, Guy"
(click ad to read copy)
Yesterday's pedophilic trip down memory lane led me to this powerfully effective ad for PMS drug Midol scanned from a 1974 Tiger Beat.
The enlightening copy starts "Be the you he likes. Good to be around, any day of the month." That's right girls—be the you HE likes. Even if your Guy (note cap "G" subservient ones) wears patchwork-quilt shirts and happens to look a bit like Ally Sheedy in The Breakfast Club.
related: In France, women menstruate blood. Tampax introduces the Whooooa Baby! tampon. Kotex Ko, the eyeless Medusa.