Tuesday, July 17, 2007

Introducing the "Whooooa Baby!" tampon.

(click ad to read copy)
I am not a woman. I do not have a vagina. However, I have lived—and am living—with a woman. And I have observed that, during menstruation, women are generally not in a mood to do handstands (wonder what Kotex Ko would have to say about that?). BUT, this is not for me, a man, to say for sure. Ladies, do you believe that a new tampon—Tampax's biggest upgrade EVER! could make you shout "Whooooa baby?" (note, four o's). Yes or No?
(ad from August Glamour, emailed by Blaize Wilkinson)
previously in women:
1. Labiaplasty ad with hilarious typos.
2. Pink NHL jerseys.
3. Meet Ko, the Krazy eyeless Kotex icon.
4. Samsung commits an innuendon't.
5. Butch Cassidy sez: Bang your husband. Eat your greens.

13 Comments:

Anonymous Anonymous said...

Why not just "Give your child a tug"?

Ohhhhhhhhh. Never mind.

12:03 PM  
Blogger Babar said...

I'll give you the perfect tampon spot.....and it's already been shot.

Just take the elevator-opens-to-reveal-a-river-of-blood-coming-towards-you scene from "The Shining" and then end with a VO that says "Tampax Ultra. For when its that bad"

12:29 PM  
Blogger Erin Bradley said...

OK, this one strikes me as really sexual. I'm not ashamed or against menstruation or anything, but that's just wrong.

1:24 PM  
Anonymous Anonymous said...

Biggest upgrade? What? I thought the biggest upgrade was going from cramps to full-out bloating.

3:09 PM  
Anonymous Amanda said...

Ignoring the "Whoa baby" ridiculous romance-novel cover script for a moment (or maybe not), I'm choosing to focus on the bird that is, for some reason, hovering around the area of her scissored legs as though examining her newly-plugged vagina.

Even the bird is in awe. Amazing. That's a serious selling point.

3:38 PM  
Blogger HighJive said...

Check out what they did for the minority market:

http://multicultclassics.blogspot.com/2007/07/essay-4127.html

4:22 PM  
Blogger HighJive said...

amanda,

a bird in the hand is worth two in the bush...

5:24 PM  
Blogger Blaize said...

Oh. My. God. highjive, that image you URL-ed is just even More Seriously Deluded than the one above. It looks like the bike seat is her tampon. What is WRONG with these people?

10:18 PM  
Blogger FishNChimps said...

The packshot says these things are made of cardboard. Wouldn't it be easier then to make some yourself with used cereal boxes?

7:34 AM  
Blogger ItWasInevitable said...

Why are they using the word "baby?" Isn't menstruation all about NO BABY?

11:28 AM  
Blogger copyranter said...

good point.

11:30 AM  
Anonymous Anonymous said...

yes, it's soo wrongly sexual. and they've highlighted the phrase "3-way" as well. unless i'm reading too much into it.

5:55 PM  
Blogger andrea said...

Ugh! I actually had to work on interactive components for this product. Being that I have lady parts, I was most struck by the "3-way leak protection" (which they HAVE to have in all their copy.) Seriously: WTF? My blood only leaks one way. I so don't get it.

Then they started talking about the tampon's "skirt" and I passed the project onto a lovely but slightly more jr. writer. A girl can only take so much confusion...

8:24 PM  

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