The first ad campaign I ever did.
(click ads for closer look)
Some of you out there have asked me, repeatedly, to see ads that I've done. Of course I will never show you any produced ads from my portfolio because most of the stuff in there is for current clients, and I'm just not that stupid. BUT, above is the very first campaign I did during my second week at the School of Visual Arts, B.C. (before computers [well, before Photoshop, anyway]). Go ahead, give me some of my own medicine.
posted by copyranter @ 9:15 AM
22 Comments:
Haha Lego, nice. Not like any of the ones that have won in the shows have been real either though!
But hey, at least you're not a hack and don't make scam ads.
Can you explain the squiggles over the Lego logo?
what's with the shingles?
Copyranter, your ads open up new veins of possibility in the English language. Who knew that words could have TWO meanings in the same sentence??? Amazing.
Uh, the squiggles represent body copy, which I never wrote because I didn't have to. Back before electricity, this was generally how you indicated on comps where the copy went.
are these done with a rapidograph pen? HA! how gay. wait, does knowing what a rapidograph pen is make me gay?
Haha, people asking for the squiggles got me. But I guess my school was one of the last teaching hand comps?
Awesome! Did you think that after SVA you'd be doing ads for Lego? Because after SVA I thought I would be doing ads for Brooklyn Lager, Bazooka Bubblegum, and Mercedes-Benz.
danny: my first real ad assignment was for a urine analysis machine.
I can top that, Ranter. One of my first was for a company that made impellers for wastewater treatment.
So I was more or less writing about shoveling shit.
A prescient lesson I should've taken more careful note of.
Seeing this makes me imagine what a bogaboo ad campaign might look like, since well, simply toys are now only for poor children.
Give this a tug!
What's with the PUNS?
How about just having the kid build a Lego Penis with the headline "Give your child something else to play with"
Puns are your friends, you embraced them well.
Should have put in this picture:
http://cache.gizmodo.com/assets/resources/2007/02/legofalcon.jpg
And wrote:
Whatever you do, don't let your children start building these or they'll be living in your basement until they're 38.
Jesus, he isn't that stupid, just because he open the floor, doesn't mean you should dance, they're cute!
Ahhh, the days of pastel rub backgrounds, marker renderings and greeking.
No offense, but your greeking is a little weak. Didn't they teach you how to make it look like it could possibly be real copy viewed from a distance??? Work on that, would ya?
"HA! how gay. wait, does knowing what a rapidograph pen is make me gay?"
No, but using that tired "gay" remark makes you a moron. It's incredibly offensive.
Everything I comp nowadays is done so electronically. It's quicker. Period.
But I do love the look of well done marker comps.
What do the squiggles mean. Fuckin' kills me.
In London we still always start with 'marker comps' as you yanks call them. We call them Scamps.
Dreadful puns, but the tagline isn't bad at all...
Oh Copyranter, words were never better used than in your hands.
The use of "moron" is incredibly offensive. Rinse, wash, repeat.
I like the squiggles, as themselves. I think ads should have squiggles, instead of copy.
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