The most egregious example of icon exploitation in an ad I've ever seen.
(click ad to read copy)
Freedom Honor Integrity. The Freedom to use one of the most revered photos in US history to sell trips on a luxury jet. The Honor to use six WWII soldiers—three of whom were later killed in the battle of Iwo Jima—to hoist your sales. The Integrity to...oh fuck it. I am not a patriotic man. I do not "love" my country. I love my parents and my girlfriend. And American icon exploitation is nothing new. But this is just tasteless.
Ad scanned from—where else?—"luxury" magazine Hamptons, one of the bullshit Niche Media titles that nobody reads except for the people photographed in them, published by scam artist Jason Binn, Prick.
UPDATE: an anon commenter emailed the company about the ad. This was their (apparently the CEO's) response:
"The ad in question is a July 4th holiday one. (It was not a "holiday" issue of the magazine)
What LAJ has to do with the celebration of freedom, is what every American should be honoring on that day.
To reflect upon the sacrifices made from all previous generations which have provided our republic to survive and thrive. This grants my company and its employees the freedom from want, fear, and opportunity to build a company on integrity.
Reread the narrative."
What a load of horseshit.
previously in worst ads ever:
1. My early frontrunner for Worst Ad of 2007.
2. So feel free to wear your tightest shorts, ladies.
3. Right Gwynnie. And I'm Martian.
4. "Middle manager" sends 10,000 horrified concert-goers scrambling for exits.
5. The Good Hands, Bad Taste People.
6. CLEARLY defining your target audience.
and the worst ever:
7. WTC asbestos ad.