The Best Ad Critic In The World™ (™ pending), also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, funnier, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.
The image (click it) from a full-page ad in today's Wall Street Journal. The headline reads:
If San Francisco had the same size quake as in 1906, it could cost $400 billion to rebuild.
Multi-billion dollar insurer Allstate apparently thinks this is an appropriate visual to show the good business people of Shaky Town that, 100 years later, they will be there to pick up the pieces for them—for a price. Hurry, call your Rep today!