The Good Hands, Bad Taste People.
The image (click it) from a full-page ad in today's Wall Street Journal. The headline reads:If San Francisco had the same size quake as in 1906, it could cost $400 billion to rebuild.
Multi-billion dollar insurer Allstate apparently thinks this is an appropriate visual to show the good business people of Shaky Town that, 100 years later, they will be there to pick up the pieces for them—for a price. Hurry, call your Rep today!
posted by copyranter @ 11:14 AM
8 Comments:
I smell ebay item: snow-globe with a city scape of loose buildings when you shake it.
Allstate - get your quake on.
(Ok, that line sucks. I'm an AD)
Also their t.v. spots scare the shit out of me. Just saying...
I think Allstate would be able to deny any and all claims by stating "Negligence: You built your city on a gigantic fucking fault line."
(Side note to "God" : as a California "native" [ahem] I do not wish to incur nature's wrath for this joke)
Holy shee-it. A lot of posting today, ye ranter.
Not enough horrible briefs to keep you busy?
Think more potent visual to have example of FEMA rep in blue suit laying on tracks with legs laying beside and blood spurting from kneecaps getting running over by streetcar.
"Depend on the good hands when FEMA has no legs."
Client: Hey, lets use that image of the snowglobe with the $400billion pricetag in our new ad.
Creative: You mean the one from your staff christmas card last year?
How about the fact that the add doesn't make any fucking sense? What are they saying by quoting the $400 billion pricetag? That they're big and have lots of bucks and we should be nice to them because they're really going out on a limb by taking out insurance on our insurance (true story)?
Dudes - you're missing the point. If a $400 billion catastrophy hit anywhere, Allstate (and probably several other insurance companies) would either be forced to not pay claims or just plain go out of business. And if they go out of business, all their other customers get screwed. Allstate (and other insurance companies) want the Fed gov't to pony up in extreme cases, so that no one has to get screwed. The point of the ad is that Allstate can't afford $400b. http://www.allstate.com/about/pagerender.asp?page=2005_11_22_prepare_and_protect.htm
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