Absolut's advertising hasn't been even mildly interesting for years—the Swedish vodka seriously needs a fresh execution (I'll do it for a one-time fee of one million dollars, V&S Vin & Sprit AB. Hello?). But; this ad took the campaign from Blandsville to Shitburgh. It is trying so so so so so so so hard to be cool. So hard, it makes me physically ill.
Yeah, snake that guitar cord. More snaking! Let's try a couple of different thicknesses on the cord. Is that enough jewelry and piercings? Let's shoot him in 10 different dark shades of wifebeater and 6 different tightnesses. Also, 1, 2 and 3 days beard-growth. We'll do aviators, wrap-arounds, mirror lens. Make sure those tats are hot-lit!!!
Total cost of 2-week photo shoot: $13,687,239.57