Taglines are DUMB, NYC Auto Show edition.
(In honor of this week's Auto Show at the Jacob Javits Center, I sifted through all the car slogans. Most of them are terrible, but these are my bottom 4)
• Moving Forward? I should hope so. You're a FUCKING car.
• Reach Higher? Do you think you could be any more generically meaningless?
• Born From Jets? Well, so are BMWs, Mitsubishis, etc. And, who gives a flying fuck? BMWs are also born from Gas Chambers (Bayerische Motoren Werke made them during WWII.) I don't envision that tidbit ever being used in their marketing materials.
• Grab Life By The Horns? Judging by Dodge's reliability record (Ram Tough my ass) you'll actually be grabbing your mechanic by the fucking neck. Often.
Taglines are DUMB, #3.
Taglines are DUMB, #2.
Taglines are DUMB, #1.