Taglines are DUMB, #1.
Here, we have the new Bud Select gem, Expect Everything (click image. sorry, a little dark.). Expect everything? My friends (and enemies), this is a line that went through focus groups and across the desks of several marketing MBA "whizzes." So, let's say...:
1. ...I twist open a Bud Select at a bar and I instantly turn into a Dodo Bird? Should've expected it.
2. ...I pick up a six-pack at the liquor store. At the exact moment of transaction, the universe folds in on itself forming a bouillon cube? Should've expected it.
3. ...At a party, I grab a bottle of Bud Select out of the fridge and I involuntarily fart loudly but even worse the fart continues like a smoke alarm that can't be disconnected though on the somewhat plus side it smells like furniture polish? Again, I should've expected it.