Increase Market Share With Byzantine Chants.
This week's Crain's NY Business has a profile on James Speros, new Marketing Chief at financial services firm Marsh & McLennan. He's a Marketing Lifer, with previous stretches at Ernst & Young and AT&T (apparently he will only work for you if you have an ampersand in your name). Boring stuff, I know. BUT, lucky for us the now ubiquitous iPod playlist was included in his Personnel File. Let's take a look at the "secrets of his success." He's a good listener? Yeah, of bad music. Aha! There it is! No "unorthodox" marketing methods for him. He probably pumps the chants in over the company-wide intercom system.
Whatever the fuck you believe might work, James.
Happy Various Religious Holidays, everybody. (back Monday).