My early frontrunner for worst ad of 2007.
Scanned from this week's AdAge, it's for Marketing Evolution, whose CEO Rex Briggs is the author of What Sticks, yet another marketing book that's got all the answers on advertising effectiveness. Let's look at the effectiveness of your ad, Rex: Why is the hunter trying to kill his potential ROI? Why isn't the hunter wearing high-visibility clothing? Does the hunter represent you or me? Why, Rex, would you—the King of ad effectiveness—place an ad that makes you look stupider than Elmer Fudd?previously in stupid ads:
1. The Caledonia Twats.
2. So reading Business Week will give me Encephalitis?
3. Y&R thanks me for screwing you.
4. Who CARES where we were...
posted by copyranter @ 5:30 PM
9 Comments:
What sticks?
My man gravy on Rex's chin, that's what.
Well, right off the getgo he lost all of us who didn't know what ROI stood for...but we were saved by the mighty knowledgeable copyranter guy who did know what ROI stood for...and told us...and now we know what ROI stands for...and we're saved...we're not dumb ignorant non-investment class roadkill no more...hooray!
maybe he isn't trying to kill ROI, maybe he's just out looking for the sumbitch that knocked up his daughter.
rex could write another book about his own ads. the working title: What Sucks.
ricpic:
Maybe the inclusion of ROI is his lame effort at competitive differentiation from creative-types who wouldn't know a bottom line if it bit them in the ass.
The only dipshits bigger than Rex are the chowderhead potential clients who get the ad.
Forget ROI, he better grab some Hunter’s orange real fucking quick.
There ain't no feelin in the world like shoot'n yourself a big ole ROI! ...biggest one I ever seen!
What's the connection between Rex Briggs and Rex Harrison - he of the Jaxon Herringbone Rex Downer hat as seen in this brilliant catharsis of ROI and FUBAR advertising.
Thoughts?
the best part is imagining rex patting himself on the back for a job well done after creating this ad all by himself at his world headquarters/kitchen table.
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