My early frontrunner for worst ad of 2007.
Scanned from this week's AdAge, it's for Marketing Evolution, whose CEO Rex Briggs is the author of What Sticks, yet another marketing book that's got all the answers on advertising effectiveness. Let's look at the effectiveness of your ad, Rex: Why is the hunter trying to kill his potential ROI? Why isn't the hunter wearing high-visibility clothing? Does the hunter represent you or me? Why, Rex, would you—the King of ad effectiveness—place an ad that makes you look stupider than Elmer Fudd?
previously in stupid ads:
1. The Caledonia Twats.
2. So reading Business Week will give me Encephalitis?
3. Y&R thanks me for screwing you.
4. Who CARES where we were...