Thursday, January 04, 2007

Caledonia slightly updates its ad twats.


(click images)
See if you can spot all the differences in the 2 ads.
Last time (link), the Caledonia condo marketers went with "the cool of west Chelsea." This time (right), judging by the smiles, I believe they're trying to give us "the warmth of home." Hmm. We lost gay chef, but picked up hip black man plus a doggie. Also, it is being made more obvious that boxer (now holding a ball) and gallery man are lovers. The ice queen is still icy, however, she's now holding flowers in an (unsuccessful) attempt to add warmth. The big question here: Are hip black man and hot brunette an "item?" Perplexing. Please discuss amongst yourselves.
UPDATE: As Maulleigh points out in the comments, the biggest difference is that the twats are photoshopped in the recent ad. Look at the shadows.)
previously in stupid real estate ads:

1. Corporate Real Estate Stooges Redefine "Shocking"
2. CLEARLY defining your Target Audience.
3. She feels pretty empty.
4. Jonathan Swift Realty, Inc.

14 Comments:

Anonymous Anonymous said...

also the "athlete" changes sports, from boxing to b-ball

9:23 AM  
Blogger Maulleigh said...

The first one's shadows are pretty good: I'm going to go out on a limb and say they might actually pretty good. The second one they're all photoshopped in. The shadows are shit.

the first one the boxer is black-ish. I think he might be a multi-ethnic brown guy who isn't too offensive.

I still hate them all.

9:33 AM  
Anonymous Anonymous said...

Isn's that Tiki Barber?

11:14 AM  
Anonymous Anonymous said...

Will the third ad have a kitten, asian, infant and fireman?

I sure hope so.

11:40 AM  
Anonymous ricpic said...

Actually, the first ad is both warmer and cooler. Far superior. Better tighter cropping. The symmetry of the figures - 2 facing slightly left, the center figure facing forward, 2 facing slighly right - is appealing. Their sunlit heads stand out crisply against the dark bridge background. Altogether a more focused ad.

11:55 AM  
Blogger Make the logo bigger said...

The failed boxer turned baller hangs with his failed gallery owner who is still trying to unload a collection of Keith Herring knock-offs to whoever would have them.

The participants this time now more physically distant from us, the audience. Showing their disgust, they even taunt us silently with disapproving smirks reinforcing the notion that unlike them, we will never be able like them, let alone join them in their perfect Lost world.

Man, that was a long way to go for not much return.

1:35 PM  
Blogger Troy N. said...

Humpf, no token asian, my my...I guess 2008 will bring in more, *cough* color

3:46 PM  
Anonymous Anonymous said...

oh, Troy...i beg to differ. the 'token asian' slot has been filled in the second photo by the dog, which is either a Japanese Shiba Inu or Korean Jindo.

5:50 AM  
Anonymous Anonymous said...

Shopping girl is happy now, and we can only assume it's because she's dating Ronde (not Tiki).

Ricpic is right. The Shadows of Chelsea is the theme of this ad. The sinister Hound of Hell in the foreground. Flowers in the hands of Business Bitch, who is on her way to the funeral of her boss, hence the sly smirk. Puerto Rican Boxer cum B-Baller (and that ball is not regulation size) now openly challenging his parents to accept that he and Chase McSwain are, if not in love, definitely considering adopting some foreign babies together.

9:31 AM  
Blogger Make the logo bigger said...

Would also help if I spelled his name right (Keith Haring). No wonder the art wasn't selling.

1:47 PM  
Blogger copyranter said...

your spelling was a "red herring."

1:50 PM  
Anonymous Anonymous said...

Hip black dude is saying, "This isn't my girl. She's my dick sleeve."

Aside from being a misogynist, hip black dude also wets the bed.

4:41 PM  
Anonymous thegeorgiapeach said...

HBG and the brunette aren't an item, or he'd be touching her. Whereas in fact, as you can see, he is secretly rubbing elbows with Chase behind the painting. Watch out, sports guy...someone in The Caledonia is scamming on your boyfriend.

5:00 PM  
Blogger derekhthecleric said...

Horrible props.

Why did the creatives on this insist to put a big fake store name on the brunette's bag? Jeffrey? Seriously? Because leaving all the bags blank would've made the ad REALLY unrealistic, unlike the fake store Jeffrey bag which is so realistic I went online to find the store because I wanted to see if they were carrying the top she's wearing to buy for my girlfriend. (Kidding. I don't have a girlfriend. I'm so alone.)

I think the addition of the taxadermic dog is nice though.

Notice how the black guy has earphones in. He's tuning it aaaaaaaaaaaaaaall out.

2:16 PM  

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