Well SHUT MY MOUTH, I like another ad.
(click image) Paging through the book of 2007 Kelly Award winners (outstanding magazine advertising), I came upon this fun Halloween ad for Snickers. It connects both on a creepy and emotional level. Does it sell candy? I don't eat the stuff, so I couldn't tell you. The ad's drawback is that it's a classic one-hit wonder (although it was part of a campaign). But what the fuck is going on? I'm actually liking some stuff recently. My crankcase must be leaking again.
previously in candy advertising:
1. M&Ms for business—hard to swallow.
2. Can't quite put my finger on why this campaign sucks.
3. Brown Sugar.