Left, one of the first altoids ads done by Leo Burnett, circa mid-90s. Right, One of the last ads (an outdoor poster photographed by the archeress on the UWS) done by the Chicago agency for their now ex-client's new chocolate-dipped mints; it's the same strongman, except dipped in chocolate-y goodness. I have nothing too harsh to say here, except that the agency's executions definitely started to go stale and sour the last few years. Still, it is one of the best print campaigns of the last decade. Also, it seems altoids has hopped on the consumer-generated cliché-mobile by seeking your messages to possibly put on a future banner ad.
previously in altoids ads:
1. ad absurdum.
2. altoids makes smug New Yorker readers feel smugger.