Altoids makes smug New Yorker magazine readers feel smugger.

If you're having trouble with the headline, it translates to "Ow Say Tongue." It's the first ad I've seen for Ginger Altoids, scanned from this week's New Yorker magazine. It's also the first ad in the sometimes good, sometimes lame Altoids print campaign to reference Marxism, I believe.

previously:
1. Are You Willing to Die for Digital Media, Beth Comstock?
2. Can't quite put my finger on why this campaign sucks.