Thursday, March 08, 2007

Lies Well Disguised, #24.

The Axe Effect!
It is truly one of the great marketing stories of our time. A generation of Alpha Males now thinks girlie-spraying their bodies with perfume is manly. Amazing. (link).
For previously gawker Lies Well Disguised columns, type those three words up there in my search window.

6 Comments:

Blogger Jetpacks said...

Nice summation, although you incorrectly identified the market that Axe went for. You say 18-24 year olds. It's actually 10-36.

And Axe isn't just promising action, they're promising 3-ways, 4-ways and every other way. If I were a middle schooler spanking it in the bathroom , I'd be sure to tell Mom to pick some up on her next run to the store.

12:13 PM  
Anonymous Anonymous said...

Axe gets axe wounds.

1:44 PM  
Anonymous ricpic said...

Is it pure hype, or are pheromones released when the stuff is applied? Enquiring minds want to know.

2:41 PM  
Blogger Fresh Hell, Texas said...

The only proof that there is justice in this world would be if everyone involved in making and marketing this crap was forced to drive around in a car full of teenage boys wearing it.

I've nearly had to stick my head out the damn window to keep from gagging. It's banned in my house but I recently saw it in my son's backpack. WTF?

4:17 PM  
Anonymous Anonymous said...

Axe effect is great...

7:31 AM  
Blogger FishNChimps said...

It's not just the boys. Having driven my 13 year-old lad to the school disco, aware that he and all his mates were Lynxed-up, I had to pass through an Impulse fug emitted by his female classmates.
Ugh.

10:18 AM  

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