The second ad in the Altoids Smartypants New Yorker series. My knowledge of Latin could fit on a piece of rice. I know this phrase ("buyer beware") thanks to 15 years in this idiotic business. And, really, "caveat emptor" should be the headline on every fucking ad ever placed. Right, Volvo?
previously in candy/mints:
1. Altoids make smug New Yorker readers feel even smugger.
2. Can't quite put my finger on why this campaign sucks.