ad absurdum.
The second ad in the Altoids Smartypants New Yorker series. My knowledge of Latin could fit on a piece of rice. I know this phrase ("buyer beware") thanks to 15 years in this idiotic business. And, really, "caveat emptor" should be the headline on every fucking ad ever placed. Right, Volvo?previously in candy/mints:
1. Altoids make smug New Yorker readers feel even smugger.
2. Can't quite put my finger on why this campaign sucks.
posted by copyranter @ 11:30 AM
4 Comments:
This is along the same lines as please, please don't throw me in the briarpatch protestations.
In GONE WITH THE WIND, Rhett Butler tricks his wife, Scarlett O'hara, into naming her new store Caveat Emptorium. She gets the sign and everything.
That bastard. :)
Obviously targeting late boomers early gen xers, who all learned this phrase on The Brady Bunch. I believe it was when Grag bought a car and his father sat him down for a lecture.
I don't think this is a matter of an ad being too high-brow. Caveat Emptorm is an extremely common phrase. I don't punch dudes in the face for using e.g. and i.e.
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