In France, Tampax acknowledges that, once a month, blood does in fact come out of a woman's vagina.
(click ad to vainly look for menstrual blood)
In the United States, Tampax inexplicably equates the experience of sticking one of their absorbent tubes up one's cooter to riding a wild horse. (Kotex, at least, seems to recognize that women can be eyeless medusas during their periods.)
However in the above French ad, via Leo Burnett—France, the P&G company actually presents a tampon benefit—NO BLOOD LEAKAGE. It's certainly not a great ad, but at least it dramatizes a real reason to buy. Good luck trying to find any reference to bloody pussies in American tampon advertising. The closest we come is by using the word "flow" in the copy. It's like looking for sex cues in U.S. Viagra ads (shit even in China they get right to the spermy point.).
previously in marketing to women:
1. SJP. Girlie. Edgy.
2. Pink NHL jerseys.
3. You've cum a long way, baby.
4. INTRODUCING F*CK-ME CAMELS.
5. Butch Cassidy sez: bang your husband, eat your greens.