Thursday, October 01, 2009

WonderBra ad puzzle.

(click ad) This ad from 2002 (which I hadn't seen before) is maybe an even more subtle sell than the French hands-free umbrella WonderBra execution. This one was by Saatchi & Saatchi in Singapore. Got it figured out? The answer is in the comments. Created by men for men, obvs (image via). Previous WonderBra ads.


Blogger copyranter said...

(sigh) Please don't put any WonderBra ads in your portfolios, young creatives.

11:28 AM  
Blogger JenniferRuth said...

What...doesn't she look at what shoes she is choosing? Big tits or not, that just doesn't make sense!

12:09 PM  
Blogger copyranter said...

Yes, subtle doesn't always mean smart, does it? Like I said, ad by men, for men (It is, read the credits at the source).

12:19 PM  
Anonymous Anonymous said...

Those look like men's legs.

12:51 PM  
Blogger Jess said...

oh wow I guessed wrong.
I thought it meant, when your boobs aren't quite the same, wonderbra will even them out. Hm. I guess that's cuz men are way smarter than women.

4:00 PM  
Anonymous Anonymous said...

Yes, only men could figure that out. I thought the same as Jess too.

4:47 PM  
Anonymous Nukegrrrl said...

I thought the ad was saying that you will have so much fun while wearing your Wonderbra that on the morning after *wink!* when you're on the way to the office, not only will you have forgotten to put a dress on over your slip and grabbed his mother's giant purse by mistake, you'll also put on one of his former girlfriends' shoes that were still laying around under the bed. But don't ask me - I'm just a girl (giggles)!

The model's left leg (with the black shoe) also looks like it's extended in an unnatural and uneven way, like it has to be a Photoshop gaffe.

Also, how many men actually buy Wonderbras for their women? I've heard plenty of stories about bewildered males stumbling around in Victoria's Secrets around Valentine's Day, but never any tales of men picking through the racks of the womens wear department at Macy's, specifically looking for Wonderbras. The whole thing seems forced and obviously made by men; men who probably don't spend a lot of time with women who have breasts or wear bras.

5:35 PM  
Anonymous Anonymous said...

I thought it meant people wont notice your mismatched shoes because they're looking at your tits....

8:54 AM  
Anonymous Anonymous said...

I agree with Nukegrrrl.

I thought they were going for the idea that you'll get so much action with those Tig ol' Bitties, that you'll be jumping out of bed in the morning and accidentally putting on shoes belonging to your one-night-stands' previous one-night-stand.

11:50 AM  
Anonymous -1-track-mind- said...

What happened to the old line of 'IT LIFTS AND SEPARATES?'

Wouldn't the bra's push-up underwire construction create enough of a mid-valley thus allowing the wearer an unobstructed view down below?

A Dubious Achievement for Canada.

On January 3, 2007, the Canadian Broadcasting Corporation (CBC-TV) broadcasted the results of their internet poll, in which Canadian respondents ranked the Wonderbra 5th out of the top 50 "Greatest Canadian Inventions" (after Insulin, the light bulb and the telephone, but ahead of the pacemaker).

12:16 PM  
Anonymous Anonymous said...

Ummm... I gotta say, that's the worst conclusion ever. Pretty pathetic ad and I doubt anyone would really call this smart. Yeesh.

Oh and I'm a guy. Straight too.

2:28 AM  
Blogger copyranter said...

The conclusion is direct from the agency at the source where I found the ad. And I also don't think it's smart, which you would have known if you'd read the third comment.

8:03 AM  

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