Thursday, February 11, 2010

Anti-Piracy Ad Logic FAIL.

(click ads, via) Eve-AHHH!!! WALL-e and Shrek are dead, crushed by your selfish purchase of pirated versions of these Hollywood mega-blockbusters. Except, why have the lovable duo been killed by—not pirated DVDs—but oversized, legal studio issues of the films? Please explain, BIGFlix (India's largest online-offline movie rental service) or Mumbai ad agency Makani Creatives. And frankly, with NYC movie tix at $12-13 a piece, pirate away, pirates. Previously:
MTV produces the most ineffective music piracy ad imaginable.


Anonymous Anonymous said...

You think pirated DVDs are always blanks labeled with a marker?

6:43 PM  
Blogger copyranter said...

Of course not, but these are being portrayed as the real DVDs complete with the studio legalese along the bottom of them. Why would that be used in the layouts? It makes zero sense.

6:55 PM  
Anonymous Anonymous said...

those movies made almost no money at all thanks to piracy!

funny story - i netflixed wall-e and a third of the way through my girlfriends 1 year old dvd player choked on it thanks to the copy protection. so i had to rip it and burn a copy so we could finish watching it. i gave the copy to my niece and nephew. it was a blank labeled with a marker.

6:57 PM  
Blogger copyranter said...

Also, I've spent a lot time riding NYC subways the last 20 years, so of course I've seen plenty of pirate DVDs...and none of them had the printed-on disc artwork.

7:39 PM  
Anonymous Lester said...

The Shrek one says “WITH AN ALL NEW ADVENTURES !!!” [sic] on it, which seems to fall in line with the style of pirated DVDs I fine in the Philippines.

9:25 PM  
Blogger Unknown said...

Pirate DVD's are pretty much identical to genuine DVD's......apart from the price tag

11:20 PM  
Anonymous Anonymous said...

The easiest way to get the image for the DVD would be to scan the original, and then simply print it unmodified - I don't think they'll have qualms about pirating the legalese too... :)

1:12 AM  
Blogger copyranter said...

OK, points taken. Beyond personal experience, I'm not up on the pirated DVD market. But the ads still suck Shrek ass.

6:52 AM  
Blogger Kendall said...

"with an all new adventures"

Anyway, I've seen a lot of pirated DVDs with CD art. Oftentimes it's not the real DVD art though. I think the Wall-E one is just a poster scan or something like that. They put the legalese on to make it seem more legit, and usually put poster art on the boxes too. Partly so customers will think it's real, but also because dumb cops might be fooled by it.

I think the stranger thing is the idea that somehow blockbusters like "Wall-E" and "Shrek" are going to be killed by pirating. As if they haven't made tons and tons of money. I'd be more worried about smaller productions. I guess they're trying to appeal to peoples' emotional attachment to 'cute' characters.

1:43 PM  
Anonymous can you dig it said...

Piracy is a questionable moral practice we have to accept if we are to get the important social message of Shrek and Wall-e to the masses.

Fuck DRM.

2:35 PM  
Anonymous angus walker said...

you can see the wrinkle in the label. So they are pirate dvds. But it's a wee bit subtle, so I take your point.

9:55 AM  
Blogger Unknown said...

Got an Avatar dvd in Shanghai last week and the disc and the case (paper)
were very professional. Paid 74 cents, 5 yuan.

8:10 PM  

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