Thursday, October 14, 2010

Mrs. Mac's lean, crusty car wash babe.

(via) Tuesday, we saw the geezer bikini babe print executions from this new Mrs. Mac's meat pie campaign (tagline: lean meat with a crusty top) that set off all the OffensoMeters on copyranter's high-tech blogging desk. Well. Here's the TV spot. The song is "If it don't fit (don't force it)" by Barrel House Annie, which just adds to horror. Sexism. Ageism. It's ism overload. By Perth agency Martketforce.


Anonymous Matt said...

Hmm - surely the purpose of a pie ad should be to leave you salivating.. And why the pommie voiceover?

1:26 PM  

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