Wednesday, June 29, 2005

STUPID EXAMPLE #1


AT RIGHT IS AN AD I did back in the go-go 90s for an aloe wrap weight loss treatment from a chichi spa. The owner told me upfront the treatment didn’t work; you simply lost water weight. Inspired by that juicy, dangling, reason-to-buy carrot, I embarked on an afternoon expedition that ended with the enticing question you see. Click the image to read the equally brilliant hard sell.

3 Comments:

Anonymous Ben Popken said...

Lawd, I think that one extracted my brains out my nose and packed sawdust in my cavities.

11:38 AM  
Blogger Raquel said...

Actually, a recently-unearthed mummy believed to be that of Hatshepsut was rather obese.

1:21 AM  
Blogger Gerry said...

Holy fuck, you're serious. Were you at the time an independently wealthy psycopath or did that come after you cashed the cheque?

I have to loudly applaud your balls, if the sound of my hands clapping can be heard above the percussive brass from your groin.

The chasmic leap to 'perfectly logical' from 'compare yourself to a thousand year old corpse' via 'I'm burying my client with their own words that it doesn't work' is redolent of the kind of inherent hatred of this industry I never expected to see outside my own anathemic relationship with it.

S U P E R B.

12:45 PM  

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