The Best Ad Critic In The World™ (™ pending) and a freelance copywriter with 25+ years experience and CLIOs, One Shows, Mobiuses (sp?), ADDYs, ANDYs, and a Bobcat Pin (Cub Scouts).
The hand position in the first spot is very strange. Looks like a cigarette injection gone wrong. I don't understand how, if the AD realized that the image would fail if you couldn't see the filter, they were not able to realize that the concept as a whole was a failure.
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The hand position in the first spot is very strange. Looks like a cigarette injection gone wrong. I don't understand how, if the AD realized that the image would fail if you couldn't see the filter, they were not able to realize that the concept as a whole was a failure.
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