Monday, May 24, 2010

Sexist Ad of the Week: Prostate Cancer Foundation.


(via osocio) "Why can't men express themselves more like women." It's a knitting circle, featuring former NFL great (and co-star of the 1972 classic "The Thing With Two Heads") Rosey Grier and retired MLB pitcher Vida Blue (two he-men with girlie names!) Ahh, so cute, and equally insulting to both men and women. Bravo, PCF. Previous Sexist Ads of the Week.

7 Comments:

Blogger nobody said...

Hey, at least they aren't like those breast cancer awareness ads... maybe have packages jiggling around the screen or something?

11:51 AM  
Blogger Courtney said...

The ad is not sexist and is not mocking women, it's only showing that men need to be more like women and be more open about discussing health issues. The ad is more of a compliment to women rather than putting them down. Plus, no where in the ad does it say anything about being "girly".

Everywhere you go you see the pink ribbon and ads about women discussing breast cancer and the importance of getting a mammogram. Women do not seem ashamed about talking about this issue and therefore, more women are getting checked early and more lives are being saved. Men on the other hand do not speak as openly about health issues, specifically prostate cancer, and therefore, do not get a PSA early enough and find out too late that they've been diagnosed. In that sense, the ad is only stating that men, like women, need to get check ups more frequently and early on. The more men that get a check up earlier, the more lives that will be saved in the long run.

12:30 PM  
Blogger copyranter said...

Just saying so, doesn't make it so, Courtney.

3:43 PM  
Anonymous Anonymous said...

Courtney is dead on. I'm shocked that there are people so stupid to understand it and yet still have enough brain functionality to type.

11:21 PM  
Blogger Lindsay Beyerstein said...

This is a huge fail from a public health perspective. I don't mind the fact that they're poking fun at women's (admirable) willingness to talk about health issues with their friends.

The problem is that the ad reinforces the very stereotype that the Prostate Foundation is trying to debunk, namely, that there's something girly, or God forbid, gay about men talking about prostate health with their friends.

9:53 AM  
Anonymous jenny said...

I dont mean to belittle anything that the women have said but Rosy Greer did knit and as far as i know he still does. He is very supportive of women, and nothing was intended to demean females.
It showed he was not ashamed to show his gentle side.

4:12 PM  
Blogger copyranter said...

thanks for the info, jenny.

5:28 PM  

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