Can we help poor flailing bp out with their ad headlines?
(click images, the top portion of full-page ads from today's Wall Street Journal [top] and New York Times)
We will make this right? Sorry, Beyond Petroleum, but that shrimp boat has already left the dock. Note the added "We will get it done" for the NYT ad. And the initial caps in the WSJ headline. It's obvious confusion is reigning in London about how to ad-spin the "spill." Not surprising! Knowing how the copy approval process works with large corporations, I can guess at the excruciating hemming and hawing that went on before these pathetic ads were sent to the pubs. They needed more hemming and/or hawing. Cutesy logos, though, they got down PAT.