Bus Ad Creep Update: Indus Pride non-alcoholic beer.
(click image, via) It's Ad Creep update time!—the copyranter feature chronicling the modern phenomenon of ads creeping into every nook and cranny of your daily lives. The where: airport transit buses in India. The what: a new SAB Miller non-alcoholic beer (blecch) called Indus Pride. The how: plastic handles resembling beer mugs were attached to overhead bars in the buses. The verdict: they don't look very safe, though they do make thirsty to get drunk. By O&M Bangalore. This is not the first instance of straphanging-vertising we've seen: previously, an Indonesian hair salon placed fake hanging ponytails in commuter buses.