Well, here's a pretty effective AIDS awareness spot.
(via) It's about Zimbabwe, via ad agency D’adda, Lorenzini, Vigorelli, BBDO, Milan, Italy, created for this organization. Being the brilliant ad man that I am, I saw the ending coming almost immediately. But it still held my attention to the end. Just a monumentally tragic situation in Zimbabwe and Africa.
Previoius AIDS awareness videos:
• 10-second quickies (nsfw).
• MTV: chewing gum = sex.
• people with condoms on their tongues.
• Sweden's 100,000 numbered condoms.
posted by copyranter @ 10:30 AM
2 Comments:
Great example of good creative built around a solid, compelling fact.
My only critique is that the continuation of the whistling through the end somewhat detracts from the seriousness of the situation...I would've preferred complete silence.
That just made me really sad. So, I have to say, job well done.
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