Stupid Ambient Ad Stunt of the Week.
(click image, via) Well, there is an idea here, it just ain't working. From the agency press note: "With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force."
The guy on the left works a little better with his slicked-back hair. Otherwise, the stuntmen just look like scary freaks in VW t-shirts. Maybe a pack of about 10 guys would have made the stunt more readable. Maybe not. Ad agency: Ogilvy, Cape Town. Here's 10 previous stupid ambient ad stunts. And here's some more.
posted by copyranter @ 9:40 AM
4 Comments:
:-) a vertical smile rotated 90 degrees? :-)
I-)
Stupid ad stunt of the WEEK. I vote this the STUPIDEST ad stunt of 2011. If I see a guy like that walking towards me, I'd punch him in the face.
This one is stupid too. It's for Sprite. I've always wondered what the connection between Sprite and jerking off (in public places) is.
http://www.advertolog.com/sprite/print-outdoor/jerk-off-8287705/
Sir Copyranter,
So proud to see 2 pieces of quirky work from our Ogilvy Cape Town studio on your site in 2 weeks :) Nice.
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