(click image, via) Well, there is an idea here, it just ain't working. From the agency press note: "With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force."
The guy on the left works a little better with his slicked-back hair. Otherwise, the stuntmen just look like scary freaks in VW t-shirts. Maybe a pack of about 10 guys would have made the stunt more readable. Maybe not. Ad agency: Ogilvy, Cape Town. Here's 10 previous stupid ambient ad stunts. And here's some more.