How an ad gets made.
(click image) Using a tree swing as a metaphor.
Via this graphic designer.
Feels about right. Except the "What the Client Actually Wanted" visual should have been an aardvark, or something else not even remotely close to a tree swing.
Previously:
• Ad Creatives—this is your life.
• Chevy Super Bowl spot takes you deep inside the creative process.
posted by copyranter @ 7:30 AM
3 Comments:
I'm pretty sure this was around much earlier, and was originally used to describe software development.
even earlier - it was used to describe hardware engineering projects...
I-)
Ah. That explains the "Operations" panel, which makes no sense for advertising.
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