Chevy Camaro Super Bowl ad takes you deep inside the "creative process."
Yep. This is exactly how an "ideation" session between a copywriter and an art director goes down, "dude." If said CW and AD are complete fucking tools. Note: this spot will only run Sunday if the game runs long and slots open up, according to Chevy's YouTube page. Ad agency: Goodby Silverstein.
Previously: PETA's Super Bowl video features models fellating vegetables (nsfw).
posted by copyranter @ 9:20 AM
8 Comments:
Who on his right mind greenlights stuff like this?
My CD would slap me in the face and tell me to fuck off.
Who in his right mind greenlights stuff like this?
My CD would literally hit me in the face.
Has having an actual idea gone out of style these days, or are people pretentious enough to call shit this meta, or god forbid, clever?
This is officially the dumbest "clever" approach for advertising ever invented. It wasn't cool when the swedish dudes at Fallon did it in the 90's. It's not cool now.
The general public does not give a shit about our "ideation" nor should they.
I wonder how many wads of sticky kleenex GSP has on the floor of the conference room now.
i live in san francisco and just two days ago i was at lunch sitting next to some people who (presumably) work at goodby, and had to overhear them brainstorming on a chevy truck spot. it wasn't as bad as this commercial, but it almost ruined my lunch.
i like it.
Give them some brownie points for filming in some nondescript dust filled desert than the ubiquitous Monument Valley backdrop.
The director removed his name from this.
Not that it was any better on paper.
Or in a rough cut.
This ad could have been redeemed if, at the end, one of the guys admits "God, this is a dumb fucking idea for a commercial. We clearly have no imagination and should be fired."
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